Victorio Consulting

Compassion | Creativity | Wisdom

Leadership and Executive Coaching

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Coaching is proven to work when there are two factors present:

  • You are willing to grow
  • There is a gap between where you are now and where you want to be.

The primary objective of the Coach is to work with you in a collaborative process to clarify your goals:


The Coach’s primary objective in this relationship is to coach the Client in a co-active and collaborative process to clarify their goals and objectives, develop a roadmap and assist them in the process of achieving the desired outcome; to help them achieve a healthy work/life balance; be available to brainstorm, strategize and implement an action plan; to listen objectively and supply objective feedback and ideas.

How do I select the right coach for me?

How to Select a Professional Coach

  • Interview several coaches. You want to make sure you have a rapport with your coach and can have the basis for respect and trust.
  • Ask for a sample session. Ask for references. And at the end, trust your intuition in this process.
  • Know your objectives for working with a coach.
  • Remember, coaching is not therapy. Make sure you understand the difference between the two and are really seeking the right venue for your needs.

Helpful Questions to Ask a Prospective Coach

  • What is your coaching experience? (number of individuals coached, years of experience, types of coaching situations)
  • What is your coach-specific training? (acrredited training, credentials)
  • What is your coaching specialty or areas in which you most often work?
  • What is your philosophy about coaching? What is your specific process for coaching? (how sessions are conducted, frequency, homework)
  • What are some coaching success stories? (how the coach has added value)
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Whenever you have people being pushed at absolute top levels, performing on all 100-cylinders, all of the time, they run out of gas. And when they run out of emotional gas, negative behaviors start springing up, whether you like it or not.
Ricci Victorio

How can coaching benefit a company?


It’s amazing what people can do when they feel acknowledged, excited, motivated and energized about the mission and about what their role is in it. A coach can help give people a clearer perspective on what they can control and magnify who they are and the contribution they are making, leading to a renewed sense of vision and appreciation for those they work with.
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What is the cost of stress?


Like a rubber band, we all can handle stress. We get a shot of adrenaline, we go into performance mode, we adapt and we circumvent our fears to handle the bigger cause. But also like a rubber band, if you don’t relieve that stress and the tension continues to build, people will snap. And when people snap, you see increased stress levels which lowers productivity and satisfaction.

Stress robs individuals of mental energy, their problem-solving capabilities are reduced, their fuses become shorter and they snap at trivial things. They lose sight of the big picture and feel like they’re drowning, to the point that they can’t even see the path that they’re on. They’re so busy removing stones from their path that they don’t feel like they’re moving forward. They lose sight of the vision and goals that were so painstakingly created by leadership. When the stress gets too great, people are going to do something to reduce it, whether that is quitting, blowing up, firing someone, getting sick with a stress-related illness or taking it out on their families. And all of those results are damaging to the company.

An executive coach can help identify the root of the problem - where the predictable stress related to the business collides with additional factors may can compound and derail a focused, productive team.

What is the difference between consulting and coaching?


A consultant will be focused on solving specific problems, bringing ideas, experience and solutions to help solve an issue. He or she will advise you of your best options and not get too personal. But when dealing with personal issues, such as in family businesses, it’s not so cut and dried. Standard ideas may not always provide the win/win solution. The discussion with the client and his or her family, where everyone is pulled together, will create a resonating plan for the future.

This is where coaching becomes a dynamic skill set for the adviser. A coach will not get caught up in solving problems, which can be outlying symptoms of a much bigger issue, and will focus on the deeper, big picture topics. A safe and collaborative dialogue will help business owners explore their ideas, vision and facilitate the dialogue with key family and managers. It is the coach’s job to guide this exploration, and then as a consultant help them move forward with confidence.

Choosing Your Coach


The International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Co-Active Coaching is an experience of personal and professional development unlike other kinds of coaching. Based on the Co-Active approach, it begins by holding the client as naturally creative, resourceful and whole, and completely capable of finding their own answers to whatever challenges they face.

The job of a Co-Active Coach® is to ask powerful questions, listen and empower to elicit the skills and creativity a client already possesses, rather than instruct or advise. Ricci Victorio uses an array of proprietary tools that have been proven as the gold standard over the past 20 years of the coaching profession.

Ricci’s Coaching Approach:


“My coaching is an experience of personal and professional development unlike other kinds of coaching. Based on the Co-Active approach, it begins by holding the client as naturally creative, resourceful and whole, and completely capable of finding their own answers to whatever challenges they face. My job is to ask powerful questions, listen and empower to elicit the skills and creativity a client already possesses, rather than instruct or advise. I use use an array of proprietary tools that have been proven as the gold standard over the past 20 years of the coaching profession.

I have a rare combination of experiences - coaching actors through improvisational training for 25 years; running my own business since I was 24; working in the business environment of succession planning with financial planners, attorneys, CPAs, and other business transition professionals for 20 years; and then as a certified life coach and personalities styles trainer. This wide array of experiences allows me to move between the creative, analytic and strategic very easily. I have a niche expertise in working with business owners and professional advisors who are going through change within their practices.”
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How to Select a Professional Coach

  • Interview several coaches. You want to make sure you have a rapport with your coach and can have the basis for respect and trust.
  • Ask for a sample session. Ask for references. And at the end, trust your intuition in this process.
  • Know your objectives for working with a coach.
  • Remember, coaching is not therapy. Make sure you understand the difference between the two and are really seeking the right venue for your needs.

Helpful Questions to Ask a Prospective Coach

  • What is your coaching experience? (number of individuals coached, years of experience, types of coaching situations)
  • What is your coach-specific training? (acrredited training, credentials)
  • What is your coaching specialty or areas in which you most often work?
  • What is your philosophy about coaching? What is your specific process for coaching? (how sessions are conducted, frequency, homework)
  • What are some coaching success stories? (how the coach has added value)
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What is a CPCC?


A CPCC is a Certified Professional Co-Active Coach, trained by the Coaches Training Institute and recognized as the world's premier coaching institute. The Co-Active approach balances self-awareness, a keen agility with relationships, and courageous action to create an environment where individuals can be deeply fulfilled, connected to others and successful in what matters most.

The “Co” in Co-Active suggests relationship, connection, intimacy and collaboration. Thus, the “Co” in us is curious, listens deeply, hears nuance, holds space for others, intuits and nurtures.

The “Active” in Co-Active stands for power, direction, action and manifestation. So, the “Active” in us is courageous, has clarity and conviction, takes charge and achieves goals.

The transformation happens in the collaboration between “Co” and “Active” — action that arises from presence, deep relationship and context…and presence that is channeled into dynamic action and contribution. Balancing and blending these energies allows us to move out of an “either/or” paradigm into a “yes/and” paradigm.

Ricci Victorio, CSP, CPCC, PCC is a member in good standing with the International Coaching Federation, and adheres to their Code of Ethics, as posted on their website at www.coachfederation.org

Client Reviews in their work with Ricci:

“Not everyone has ready answers to the typical sort of questions that are asked when discussing personal business development. Questions like, “what are your goals?” and “where do you see yourself in 5 years?” can quickly shut people down and make them feel stuck. That’s where Ricci comes in. She knows how to reach people where they are. She creates a safe place where one can dream and think and plan. And then what she does next is so critical and so rare: she nurtures the fragile ideas. She helps strengthen them and gently shepherds them from idea to plan to steps in the plan. And then, somehow, you are moving along in your 5-year plan and have goals and are taking steps to achieve them! The key thing is she understands that in order for it to be your 5-year plan, it has to have your buy-in and reflect your skills and visions. (And it also has to realistic and fit the business.) Having a coach who can help you on a path for authentic growth for yourself is a wonderful thing indeed.” L.R., San Francisco, CA
“1/2 years ago my life as I knew it blew up a bit. I had so many caring, kind, generous friends and family rush to my side to hold me up at that time. I reached out to someone I already knew as a pioneer in motivation and moving forward, I hired Ricci Victorio as my Life Coach. [And became a Life Coach] Today, Ricci added my name as a coach to a company she co-founded called Creative Agility. During our work together, I envisioned working as partners with Ricci, today is another step, one more step, a step together. Thank you Ricci, and to all the Creative Agility Partners, I am honored to be among you.” E. Dean, Rochester, NY
“There have been a few times in my life when I realized that, in order to push through a barrier to reach the next level on my journey, I was going to need to bring in some assistance. Twice now, I have achieved the clarity, plan and motivation I needed by partnering with Ricci Victorio. The first time was many years ago when Ricci was facilitating Breakthrough Weekends. I was at a crossroads, I needed to make a big decision, by the end of that weekend, and that experience, led by Ricci, I was certain of my path forward and I executed it. Fast forward 15 years and Ricci is still helping people clarify their goals and break through barriers to achieve them. I reached out to her again. Through incredible professionalism, organization, wisdom and insight I am once again on a more certain path due to our work together. Thank you, Ricci for all you do!” K.W., Chicago, IL
“Ricci and I worked together in a professional coaching capacity for about 1 1/2 years. During that time period, we went over my ProScan, discussed what my 3-5 year professional goals were and identified what roadblocks might prevent me from achieving those goals. Then we developed strategies for dealing with those roadblocks including building on past successful tools as well as development of new tools that are actually "doable" given my life experience. The result is very satisfactory in that not only do I believe I have a plan as to how to achieve my goals but I also have a toolbox of strategies that I actually believe will work. The sense of confidence is there.” S.B., San Francisco, CA
“Ricci has been a pivotal part of my transformation. She led me from a glimmer of “maybe I’ll become a coach” to full blown “I’m a certified coach, owning my own practice and traveling the nation doing workshops,” in less than a year. She made me accountable for my truth and allowed me to experiment and grow without judgment… always walking beside me. She was always able to move me forward in each session and held a safe space for exploration. I KNOW that I would not be where I am today without her!” J.D., Orlando, FL
“I had dreams and visions and a desire to want to accomplish great things in my life one day, but I did not know how to get started. I did not know how to move forward on my own to live out my dreams. Then I realized one day that I needed a life coach to help me sort out some things in my life and help me figure out how to dump the garbage to reveal the gold nuggets. Ricci Victorio is helping me to do just that! I am now souring to heights that I did not realize were possible! Since my connection with her I have been able to set appropriate boundaries with my spouse. I have taken on so much courage to conquer some things that I use to be afraid of.” D.F., San Francisco, CA
“In thinking about a way to best describe my relationship with my coach, Ricci Mann Victorio and the effect her coaching has had on me and my life…is that her way of steering this old dog back in the right direction, reminding me that, “I am at choice” and occasionally the “jet engine” in a creating session. Ricci is all of that and more. Her ruthless compassion keeps our sessions on target with a declared goal in mind. Sometimes we discover magic in our time together, unearthing old belief systems which have kept me stuck for years; other times we steamroll straight ahead into a dilemma that is occurring right before us. The small treasures are those moments when, together, we wed the “old me” with the “new me” and have them actually talk with each other.” K.B., Naples, FL

707.673.4381
San Francisco Bay Area
info@victorioconsulting.com