Leadership and Executive Coaching

Leadership and Executive Coaching

The primary objective of the Coach is to work with you in a collaborative process to clarify your goals and design a plan, so you can take action:

The Coach’s primary objective in this relationship is to coach you in a co-active and collaborative process to clarify your goals and objectives, develop a roadmap and assist you in the process of achieving the desired outcome; to help you achieve a healthy work/life balance; be available to brainstorm, strategize and implement an action plan; to listen objectively and supply objective feedback and ideas.
Coaching is proven to work when two factors are present:
1. You are willing to grow.
2. There is a gap between where you are and where you want to be.
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What is the difference between coaching, consulting and therapy?

Professional Coaching is a professional partnership between a qualified coach and an individual or team that supports the achievement of extraordinary results, based on goals set by the individual or team. Through the process of coaching, individuals focus on the skills and actions needed to successfully achieve their goals.

Consulting approaches vary widely, however, there is often an assumption that the consultant diagnoses problems, prescribes and sometimes implements solutions. The coaching relationship assumes that individuals or teams are creative, resourceful and capable of generating their own solutions, with the coach supplying supportive, discovery-based approaches and frameworks.

Therapy is different from coaching. In therapy, one “works to achieve well- ness,” whereas in coaching we focus on action - increasing capacity and reaching goals. The coach is there to help the client achieve results. We help clients to create a strong action plan to move forward and set personal and professional goals that will create their desired outcomes.
Welcome to Coaching!
I look forward to working with you to help you achieve the life & career you desire. I promise to hold you as creative and resourceful. Together we’ll move to achieve the goals you set as I support you in being more successful, focused and strong. You will see wonderful changes occur as we work together.

Here is what Coaching will require from you:
  • Be committed to living an extraordinary life
  • Be responsible for the results of your coaching process
  • Be committed to the coaching sessions and taking action each week.
  • See every interaction as an opportunity to integrate and synthesize the Coaching Principles with your own thinking, speaking and actions
  • Tell the truth; be honest with yourself and me even if it is uncomfortable.

You may expect me, as your Coach, to:
  • Love you and support your vision and goals and to provide structure that supports you in making conscious choices
  • Ask you to step beyond your present limitations as you bridge the gap between where you are now and where you want to be.
  • Be an objective listener.
  • Tell the truth - give you straight feedback. I will not be confrontative; instead I will invite you to look at yourself, your partner and your choices differently.

Why I Chose to Become a Coach:
I have always found myself in coaching relationships, from the time I was very young and through high school and college. After graduate school, I was an improvisational acting coach, a breakthrough coach, later became certified as a succession coach and finally a Certified Professional Co-Active Coach. When I found life coaching, I cried for a long time. They were tears of joy because I finally felt like I found my tribe.

Just as those gifted teachers, artists, healers, musicians, and spiritual leaders seem to be guided by a stronger force of...what? Curiosity? Vision? Hearing the music in their heads? Destiny? We all have the capacity to learn, practice and master anything we put our minds and hearts into accomplishing. My point is that there is something wonderfully different about those who have been blessed with natural abilities above and beyond the norm, and are able share those gifts with others. Everyone is blessed with natural talents. The key is discovering it - waking up! This is why I chose to be a coach. It is an extremely profound experience to discover what our highest purpose is - and then walk the path to fulfill it.
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Whenever you have people being pushed at absolute top levels, performing on all 100-cylinders, all of the time, they run out of gas. And when they run out of emotional gas, negative behaviors start springing up, whether you like it or not.
Ricci Victorio
How can coaching benefit a company?
It’s amazing what people can do when they feel acknowledged, excited, motivated and energized about the mission and about what their role is in it. A coach can help give people a clearer perspective on what they can control and magnify who they are and the contribution they are making, leading to a renewed sense of vision and appreciation for those they work with.
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What is the cost of stress?


Like a rubber band, we all can handle stress. We get a shot of adrenaline, we go into performance mode, we adapt and we circumvent our fears to handle the bigger cause. But also like a rubber band, if you don’t relieve that stress and the tension continues to build, people will snap. And when people snap, you see increased stress levels which lowers productivity and satisfaction.

Stress robs individuals of mental energy, their problem-solving capabilities are reduced, their fuses become shorter and they snap at trivial things. They lose sight of the big picture and feel like they’re drowning, to the point that they can’t even see the path that they’re on. They’re so busy removing stones from their path that they don’t feel like they’re moving forward. They lose sight of the vision and goals that were so painstakingly created by leadership. When the stress gets too great, people are going to do something to reduce it, whether that is quitting, blowing up, firing someone, getting sick with a stress-related illness or taking it out on their families. And all of those results are damaging to the company.

An executive coach can help identify the root of the problem - where the predictable stress related to the business collides with additional factors may can compound and derail a focused, productive team.
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How to Select a Professional Coach

  • Interview several coaches. You want to make sure you have a rapport with your coach and can have the basis for respect and trust.
  • Ask for a sample session. Ask for references. And at the end, trust your intuition in this process.
  • Know your objectives for working with a coach.
  • Remember, coaching is not therapy. Make sure you understand the difference between the two and are really seeking the right venue for your needs.

Helpful Questions to Ask a Prospective Coach

  • What is your coaching experience? (number of individuals coached, years of experience, types of coaching situations)
  • What is your coach-specific training? (acrredited training, credentials)
  • What is your coaching specialty or areas in which you most often work?
  • What is your philosophy about coaching? What is your specific process for coaching? (how sessions are conducted, frequency, homework)
  • What are some coaching success stories? (how the coach has added value)
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What is a CPCC?


A CPCC is a Certified Professional Co-Active Coach, trained by the Coaches Training Institute and recognized as the world's premier coaching institute. The Co-Active approach balances self-awareness, a keen agility with relationships, and courageous action to create an environment where individuals can be deeply fulfilled, connected to others and successful in what matters most.

The “Co” in Co-Active suggests relationship, connection, intimacy and collaboration. Thus, the “Co” in us is curious, listens deeply, hears nuance, holds space for others, intuits and nurtures.

The “Active” in Co-Active stands for power, direction, action and manifestation. So, the “Active” in us is courageous, has clarity and conviction, takes charge and achieves goals.

The transformation happens in the collaboration between “Co” and “Active” — action that arises from presence, deep relationship and context…and presence that is channeled into dynamic action and contribution. Balancing and blending these energies allows us to move out of an “either/or” paradigm into a “yes/and” paradigm.

Ricci Victorio, CSP, CPCC, PCC is a member in good standing with the International Coaching Federation, and adheres to their Code of Ethics, as posted on their website at www.coachfederation.org

Client Reviews in their work with Ricci:

“Not everyone has ready answers to the typical sort of questions that are asked when discussing personal business development. Questions like, “what are your goals?” and “where do you see yourself in 5 years?” can quickly shut people down and make them feel stuck. That’s where Ricci comes in. She knows how to reach people where they are. She creates a safe place where one can dream and think and plan. And then what she does next is so critical and so rare: she nurtures the fragile ideas. She helps strengthen them and gently shepherds them from idea to plan to steps in the plan. And then, somehow, you are moving along in your 5-year plan and have goals and are taking steps to achieve them! The key thing is she understands that in order for it to be your 5-year plan, it has to have your buy-in and reflect your skills and visions. (And it also has to realistic and fit the business.) Having a coach who can help you on a path for authentic growth for yourself is a wonderful thing indeed.” L.R., San Francisco, CA
“1/2 years ago my life as I knew it blew up a bit. I had so many caring, kind, generous friends and family rush to my side to hold me up at that time. I reached out to someone I already knew as a pioneer in motivation and moving forward, I hired Ricci Victorio as my Life Coach. [And became a Life Coach] Today, Ricci added my name as a coach to a company she co-founded called Creative Agility. During our work together, I envisioned working as partners with Ricci, today is another step, one more step, a step together. Thank you Ricci, and to all the Creative Agility Partners, I am honored to be among you.” E. Dean, Rochester, NY
“There have been a few times in my life when I realized that, in order to push through a barrier to reach the next level on my journey, I was going to need to bring in some assistance. Twice now, I have achieved the clarity, plan and motivation I needed by partnering with Ricci Victorio. The first time was many years ago when Ricci was facilitating Breakthrough Weekends. I was at a crossroads, I needed to make a big decision, by the end of that weekend, and that experience, led by Ricci, I was certain of my path forward and I executed it. Fast forward 15 years and Ricci is still helping people clarify their goals and break through barriers to achieve them. I reached out to her again. Through incredible professionalism, organization, wisdom and insight I am once again on a more certain path due to our work together. Thank you, Ricci for all you do!” K.W., Chicago, IL
“Ricci and I worked together in a professional coaching capacity for about 1 1/2 years. During that time period, we went over my ProScan, discussed what my 3-5 year professional goals were and identified what roadblocks might prevent me from achieving those goals. Then we developed strategies for dealing with those roadblocks including building on past successful tools as well as development of new tools that are actually "doable" given my life experience. The result is very satisfactory in that not only do I believe I have a plan as to how to achieve my goals but I also have a toolbox of strategies that I actually believe will work. The sense of confidence is there.” S.B., San Francisco, CA
“Ricci has been a pivotal part of my transformation. She led me from a glimmer of “maybe I’ll become a coach” to full blown “I’m a certified coach, owning my own practice and traveling the nation doing workshops,” in less than a year. She made me accountable for my truth and allowed me to experiment and grow without judgment… always walking beside me. She was always able to move me forward in each session and held a safe space for exploration. I KNOW that I would not be where I am today without her!” J.D., Orlando, FL
“I had dreams and visions and a desire to want to accomplish great things in my life one day, but I did not know how to get started. I did not know how to move forward on my own to live out my dreams. Then I realized one day that I needed a life coach to help me sort out some things in my life and help me figure out how to dump the garbage to reveal the gold nuggets. Ricci Victorio is helping me to do just that! I am now souring to heights that I did not realize were possible! Since my connection with her I have been able to set appropriate boundaries with my spouse. I have taken on so much courage to conquer some things that I use to be afraid of.” D.F., San Francisco, CA
“In thinking about a way to best describe my relationship with my coach, Ricci Mann Victorio and the effect her coaching has had on me and my life…is that her way of steering this old dog back in the right direction, reminding me that, “I am at choice” and occasionally the “jet engine” in a creating session. Ricci is all of that and more. Her ruthless compassion keeps our sessions on target with a declared goal in mind. Sometimes we discover magic in our time together, unearthing old belief systems which have kept me stuck for years; other times we steamroll straight ahead into a dilemma that is occurring right before us. The small treasures are those moments when, together, we wed the “old me” with the “new me” and have them actually talk with each other.” K.B., Naples, FL

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