Leadership and Executive Coaching

Leadership and Executive Coaching

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Ricci Mann Victorio, MCC, CPCC, CSP
Master Certified Coach • Author • Illustrator
Wisdom. Curiosity. Courage. Creativity.

Coaching the Leader. Developing the Person.

Leadership isn't simply about what you do. It's about who you are, how you show up, and the impact you have on others.

Whether you're an emerging leader discovering your potential, an experienced executive navigating complex challenges, or a business owner guiding your organization through change, leadership brings opportunities to grow—and sometimes questions that aren't easily answered alone.

That's where coaching comes in.

As a Master Certified Coach (MCC), I've spent more than 25 years helping individuals discover their strengths, challenge assumptions, navigate uncertainty, and become more effective, confident leaders.

My approach combines business experience, behavioral science, creativity, and a genuine curiosity about what makes people tick.

I believe the most meaningful transformation happens when leaders move beyond simply managing people and tasks to creating environments where individuals and teams can thrive.


Sometimes that means leading from the front. Sometimes it means working alongside others. And sometimes the greatest leadership comes from knowing when to step back.

Coaching creates the space to discover what leadership means for you - and how to make it your own.

What Are My Superpowers?
It's funny, but I get asked this all the time!

I'm
creative, intuitive, and pragmatic—an unusual combination that helps me create a safe space where people can be vulnerable, explore deeper truths, and still get things done.

Underlying these abilities are two powerful beliefs that shape how I approach life and coaching:

There is no such thing as failure, and there are no coincidences in life.


Every experience offers something to learn, even when the outcome isn't what we hoped for. And opportunities are constantly presenting themselves—although we don't always recognize them.

Fear of failure, imposter syndrome, competing priorities, or simply not believing we're worthy can prevent us from pursuing what we truly want.

Open your eyes, dare to ask for what you want, and seize it!


This is the space I hold fiercely for my clients.


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From Improvisation to Mastery: My Coaching Journey

The Master Certified Coach (MCC) credential represents the highest level of professional coaching certification awarded by the International Coaching Federation. But for me, achieving this distinction was about much more than earning a credential. It was a journey that transformed how I work with people.

After spending the first part of my career as an improvisational performer and acting coach, I became curious about where actors get stuck when performing and in advancing their careers. So I spent some time developing a unique process, a Breakthrough Workshop designed to get actors unstuck. It created profound outcomes for my students, which then pulled me into the world of coaching business leaders and their teams, for the same purpose.

It opened my eyes to the larger impact coaching could have - not just for the individual, but for a team, organization or community. After experiencing a high level of success, and nearly 20 years into my coaching career, I started yearning to discover what was next for me?

While coaching differs from consulting or directing actors, I’ve discovered something fundamental that connects these experiences: we’re all human, and meaningful change begins with understanding the person.

Achieving my MCC was a challenging 12-year journey that transformed not only how I coach, but how I show up and connect with the people I serve.

Coaching: Discover Your Own Answers

A collaborative partnership that helps you gain clarity, recognize possibilities, and develop your own solutions.

Focus: Awareness, growth, action, and achieving meaningful goals.

Therapy: Psychological Well-Being

A therapeutic relationship that addresses mental health, emotional difficulties, patterns, and personal well-being.

Focus: Psychological health, understanding, and change.

Consulting: Benefit from Expert Advice

A professional relationship in which specialized expertise, recommendations, and strategies help address specific challenges.

Focus: Diagnosing challenges, recommending solutions, and improving outcomes.
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    “
    "Ricci knows how to reach people where they are. She creates a safe place where one can dream and think and plan. And then what she does next is so critical and so rare, she nurtures the fragile ideas. She helps strengthen them and gently shepherds them from idea to plan to steps in the plan. And then, somehow, you are moving along in your 5-year plan and have goals and are taking steps to achieve them! The key thing is she understands that in order for it to be your 5-year plan, it has to have your buy-in and reflect your skills and visions. And it also has to realistic and fit the business. Having a coach who can help you on a path for authentic growth for yourself is a wonderful thing indeed."
    – L.R., San Francisco, CA
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    “
    "Ricci's ruthless compassion keeps our sessions on target with a declared goal in mind. Sometimes we discover magic in our time together, unearthing old belief systems which have kept me stuck for years; other times we steamroll straight ahead into a dilemma that is occurring right before us. The small treasures are those moments when, together, we wed the old me with the new me and have them actually talk with each other."
    – K.B., Naples, FL
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    "There have been a few times in my life when I realized that, in order to push through a barrier to reach the next level on my journey, I was going to need to bring in some assistance. Twice now, I have achieved the clarity, plan and motivation I needed by partnering with Ricci Victorio. The first time was many years ago when Ricci was facilitating Breakthrough Weekends. I was at a crossroads, I needed to make a big decision, by the end of that weekend, and that experience, led by Ricci, I was certain of my path forward and I executed it. Fast forward 15 years and Ricci is still helping people clarify their goals and break through barriers to achieve them. I reached out to her again. Through incredible professionalism, organization, wisdom and insight I am once again on a more certain path due to our work together."
    – K.W., Chicago, IL
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    “
    "Ricci and I worked together in a professional coaching capacity for about 1-1/2 years. During that time period, we went over my ProScan Personality Styles, discussed what my 3-5 year professional goals were and identified what roadblocks might prevent me from achieving those goals. Then we developed strategies for dealing with those roadblocks including building on past successful tools as well as development of new tools that are actually doable given my life experience. The result is very satisfactory in that not only do I believe I have a plan as to how to achieve my goals but I also have a toolbox of strategies that I actually believe will work. The sense of confidence is there."
    – S.B., San Francisco, CA
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    “
    "Ricci has been a pivotal part of my transformation. She led me from a glimmer of maybe I will become a coach, to achieving being a certified coach, owning my own practice and traveling the nation doing workshops, in less than a year. She made me accountable for my truth and allowed me to experiment and grow without judgment and always walking beside me. She was always able to move me forward in each session and held a safe space for exploration. I KNOW that I would not be where I am today without her."
    – J.D., Orlando, FL
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    “
    "I had dreams and visions and a desire to want to accomplish great things in my life one day, but I did not know how to get started. I did not know how to move forward on my own to live out my dreams. Then I realized one day that I needed a life coach to help me sort out some things in my life and help me figure out how to dump the garbage to reveal the gold nuggets. Ricci Victorio is helping me to do just that! I am now soaring to heights that I did not realize were possible! Since my connection with her I have been able to set appropriate boundaries with my spouse. I have taken on so much courage to conquer some things that I use to be afraid of."
    – D.F., San Francisco, CA
    ”

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